Why "BORAHAE"?
보라해 — "borahae" — means "I purple you." Purple is the last color of the rainbow, so when we say it, we mean: I'll trust you and love you for a long time.
The word was born at a BTS concert in 2016, when V told ARMY "I purple you" — and ARMY has carried it around the world ever since.
Every BORAHAE piece is designed around that promise: original designs, made in small batches, checked by hand and shipped to ARMY in every corner of the map.
For ARMY, by ARMY
Small-batch drops
Free worldwide shipping
보라해
"I purple you."